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Google Yourself...For Fun and Necessity

AP is reporting here on a recent study by Pew Internet and American Life Project that found that 47 percent of US adult internet users have searched for information about themselves through Google or some other search engine. That's double the percentage of users who did so in 2002. Mary Madden, a Pew research specialist quoted in the article expressed some surprise that more users don't engage in "self-searching," particularly with the increase in content that's posted about us on the Internet.

For lawyers practicing in an Internet age, self-searching isn't just an act of fun or vanity, but one of absolute business necessity. In this electronic era, we must assume that existing and prospective clients and colleagues will search for us on Google, so we need to stay ahead by always keeping on top of what's out there.

Posted by Carolyn Elefant on December 16, 2007 at 03:53 PM in Marketing & Making Money , Tech & Web | Permalink


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Great article and very informative. The Lifehacker site is really nice. I would strongly recommend this practice to everyone on a regular basis.

Posted by: Larry | Dec 18, 2007 4:41:52 PM

You may be interested in this Lifehaker post that describes several specialty search engines designed specifically to provide information about people.

Posted by: Karen Eaton | Dec 17, 2007 8:53:58 AM

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